Senior Campaign Officer

JOB TITLE: Senior Campaign Officer





To develop and implement campaigning strategies, to coordinate actions on human rights concerns by using and developing knowledge on human rights situation in Thailand, to advise and support the team/program in the design and development of planning and programming human rights campaigns, projects and initiatives and supporting as well as liaising with Amnesty International (AI) movement and outside networks to ensure maximum impact.

AMNESTY INTERNATIONAL PURPOSE: We campaign for meaningful human rights change; enable effective human rights activism and work to persuade governments and other actors to uphold universal rights standards.



Reporting to: Campaign Manager

Poststhat this job manages: Line management responsibility (This role participates in the coordination of work for the team, other participants in campaigning projects, temporary staff and intern).

Other key relationships: Close collaboration with the researcher, communications, activism and resources, community organizing, and media officers, and where relevant, other posts in the International Secretariat and in the AI movement.



  • To contribute to the development of overarching campaigning (especially public facing campaigning) strategies to deliver impact, and to lead on the development and implementation of specific campaigning strategies to support them, managing and coordinating actions on human rights concerns in Thailand aimed at effecting change in the human rights situation

  • To support, liaise and maintain collaboration with AI sections as well as develop networks of national and international NGOs and other external partners in the development and implementation of campaigning strategies and plans

  • To write or otherwise devise campaigning and other materials for external and internal use, such as reports, annual report entries, public statements, web features, audio-visual materials and government correspondence

  • To research the most effective ways to campaign on human rights concerns and monitor and conduct evaluations of campaigning strategies and plans

  • To monitor and analyse political and human rights developments and conduct research as appropriate into human rights contexts and individual cases, including by participating in field research and through contact with partners on the ground

  • To communicate AI’s concerns, positions and key messages to AI’s supporters, civil society organizations and at other forums, including through lobbying at relevant public forums in relation to campaigning priorities and undertaking other advocacy, and in addition, as appropriate, represent AI in governmental, inter-governmental and various public forums, as well as with the news media and others

  • To contribute to the development of sub-regional and region-wide strategies and plans for research and campaigning and provide input into internal discussions on the AI mission, policy, organizational and other issues in order to increase the effectiveness of AI’s work

  • To participate in the coordination of the work of the campaign team and contribute to the overall flexibility of resource use, including through providing advice and guidance to campaigners and other colleagues across the team and through setting priorities, preparing work plans, monitoring their progress and maintaining basic budgets

  • To perform all necessary administrative tasks to ensure effective self-servicing, participate in the recruitment and induction of new staff and consultants within the Campaign team and perform other corporate tasks as appropriate



  • A successful Senior campaigner will have developed and implemented effective and deliverable campaigning strategies within the overall strategy on Thailand; communicated clear and effective messages to government, media, civil society, national and international NGOs and partners on the ground, having an impact on the human rights

  • S/he will have produced, implemented, monitored and evaluated related campaign action plans to set deadlines in conjunction with the Policy and advocacy Team, Activism And Human Rights Education, Growth and Mobilization Team, Media Team and Communications team; generated external awareness and activities on Amnesty International Thailand’s work including expanding networks of influence in relation to key concerns and priority areas in the strategy and plans; and written high quality materials for publication and other outputs

  • An annual calendar of key campaign dates (milestones, significant external dates, campaign activities and outputs) in respect of global or flagship campaign is regularly updated and maintained in the global comms and media calendar.

  • S/he will have contributed to the effective functioning of the team, and to the implementation of AI’s mission, upholding AI’s values at all times 


Education and Certification:

  • Bachelor’s degree in a relevant subject, such as human rights, Social Sciences, International Development or equivalent knowledge gained in other ways.



  • Minimum 3 years relevant experience in a multi-cultural working environment, preferably an NGO
  • Experience of strategic campaigning, including knowledge of the steps required to devise campaigning strategy and awareness of the need for actions and campaigning techniques to be based on strategies and be adapted to effect changes in a given situation

  • Add: Project / program management skills.

  • Knowledge of the sub-region in general and a specialist knowledge of Thailand particularly on the issue of civil and political rights

  • Ability to understand and express ideas in English as well as in Thai and, where applicable, other relevant languages in a fluent, clear and concise way, both orally and in writing, and to communicate complex information and institutional positions

  • Ability to motivate and inspire others towards activism for change, including through creative and dynamic approaches to encourage campaigning in the face of obstacles and including an understanding of digital campaigning tools and their appropriate use for target audiences to ensure both online and offline activism and mobilization

  • Ability to represent AI in a variety of forums, particularly with civil society and the AI membership

  • Experience of working in a team and understanding of the importance of efficient communications for the coordination and effective functioning of teams

  • Demonstrated commitment to human rights, e.g. through previous work, membership of an organization, involvement in advocacy of human rights, etc.

  • Experience of managing conflicting demands, meeting deadlines and adjusting priorities

  • Ability and willingness to undertake personal administrative tasks in accordance with AI’s guidelines on self-servicing
  • Understanding of equal opportunities, cultural diversity and gender issues as well as a commitment to apply relevant policies



Delivering results - A Working with others

Developing oneself and others 

Contributing to a dynamic and effective International Secretariat - A Making decisions 

Taking the initiative - A Communicating and influencing



Equality and diversity are at the core of our values and staff are expected to work collectively and individually to promote a constructive and sensitive approach to others from a variety of backgrounds, where the work of others is valued and respected.



Public or other activity, affiliation to or support for any group or organization, personal association or other factor which may generate a real or perceived conflict of interest with AI’s principles (specifically independence and impartiality), or raise a security concern, or otherwise prevent the candidate from carrying out key functions of the specific post and would therefore disqualify the candidate from being appointed.


* Please submit your CV and cover letter (both in English) to by 19 March 2023