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Job Title:  Supporter Engagement Officer (Database Management)

Department: Fundraising & Growth

Job Family: Fundraising and Growth

Job Grade: BG-6

Location: Bangkok, Thailand

Role Overview: Supporter Engagement Officer (Database Management) will play a critical role in fostering strong relationships with members and supporters, driving engagement, and ensuring alignment with Amnesty International Thailand’s mission. The role requires a proactive individual passionate about human rights, equipped with excellent people and communication skills, and committed to enhancing supporter engagement and retention. This role also plays a key part in managing CRM systems and leveraging supporter data to inform strategies, improving personalization, and delivering targeted engagement—especially through tools like EDM and digital outreach.

Key Responsibilities
Member Outreach and Retention

• Engage with current and former members through various communication channels to provide updates, gather feedback, and deepen their connection to Amnesty’s mission.
• Contribute to the development and take the lead in implementing strategies for membership renewals and the re-engagement of lapsed members, using targeted communications and supporter data.

Supporter Insight and Lead Identification

• Identify supporters with high engagement potential for donation, volunteering, or campaign collaboration.
• Provide insights from supporter interactions to help inform donor cultivation and fundraising strategies.
• Use CRM data to support segmentation and engagement planning.

Data Management, CRM System and Platform Support

• Maintain and continuously improve CRM systems to ensure the accuracy, integrity, and timeliness of supporter data for Amnesty International Thailand.
• Segment audiences for targeted communication and personalized engagement.
• Plan and implement EDM campaigns in collaboration with relevant teams, in consultation with the supervisor.
• Monitor and report on key metrics to improve digital engagement effectiveness.
• Support the use and development of volunteer/community engagement platforms to strengthen real-time connection with supporters.
• Analyse supporter behaviour to inform planning and measure impact.

Supporter Journey and Community Engagement

• Collaborate with Campaign, Activism, and Fundraising teams to map and implement integrated supporter journeys—from member to activist to donor.
• Support the intake, onboarding, and retention of new volunteers and activists, ensuring smooth transitions and shared ownership across teams.
• Foster online and offline community spaces for activists, volunteers, and members, curating engagement activities that deepen relationships and build long-term connection to Amnesty’s mission.

Event and Activity Coordination

• Work with supervisors and teams to plan and execute events and activities to engage members and supporters and show appreciation for their contributions.
• Take the lead in coordinating and managing events, ensuring meaningful and inclusive experience for participants, build leadership, and collecting feedback to improve future activities.
• Ensure that events and actions align with Amnesty’s campaign priorities and other human rights initiatives, contributing to regional and global impact.

Collaboration and Cross-Team Communication

• Ensure consistent messaging and supporter experience across fundraising, campaigning, and activism efforts.
• Serve as a liaison between supporters and the organization, helping channel feedback, resolve issues, and inform cross-functional strategies.
• Contribute to cross-functional initiatives that enhance supporter experience and organizational impact, and movement cohesion.

Essential Experience

• Minimum 3 years of relevant experience, with at least 1–2 years in a role involving CRM database management, supporter segmentation, or digital engagement campaigns (e.g., EDM).
• Proven ability to execute engagement campaigns and manage supporter journeys.
• Experience with data-driven decision making in a non-profit, membership, or advocacy organization.

Essential Knowledge

• Understanding of human rights and social justice issues.
• Familiarity with best practices in supporter engagement and retention.
• Awareness of Amnesty International’s global and regional campaigns.

Essential Skills and Abilities

• Proficiency in using CRM platforms (e.g., Salesforce, Monday.com).
• Experience with EDM platforms (e.g., Mailchimp).
• Strong data literacy and ability to interpret supporter metrics.
• Excellent written and verbal communication in Thai and English.
• Strategic thinking, attention to detail, and strong organizational skills.
• Team players with a proactive and adaptable mindset.

Personal Attributes and Qualities

• Passionate about human rights and inclusive movement-building.
• Collaborative, respectful, and committed to equity and integrity.
• Goal-oriented and willing to take initiative.
• Receptive to feedback and continuous learning.

This Job Description covers the main tasks and conveys the spirit of the sort of tasks that are anticipated proactively from staff. Other tasks may be assigned as necessary according to organizational needs. 

It is part of every staff member’s responsibility to contribute to Amnesty Thailand ITH and the mission and comply to its values, which are: Mutual respect, Equity and justice, Honesty and transparency, Solidarity with the poor, Courage of conviction, Independence, Humility 

Applications:

Please submit a one-page cover letter outlining your motivation and how you meet the selection criteria, along with an up-to-date CV and contact information for two professional references.

All documents must be in English and sent to [email protected]. The application deadline is 31 July 2025.